K18 is on a mission to liberate expression. To make the impossible possible with the right technology. To build a community of forward thinkers, risk takers, and rabble rousers. To bring fearless innovation forward and push boundaries past where we thought they could go.
Until now, haircare products have fallen into two categories: conditioning treatments that coat hair, bringing superficial hydration and sheen, or repair treatments that work to patch damage like internal glue, offering temporary results. So instead of building their brand on buzzwords and beliefs of the past, they took the radical path of biotech to develop K18 Hair.
K18Peptide™ was patented after scanning and analysing 1,242 decapeptides that cover the entire genome of human keratin proteins. After a decade of research, the brand discovered one unique sequence unlocking the science to bring strands damaged from chemical services and thermal/mechanical styling back to their original, youthful state — the K18Peptide. Patented K18 is not just a temporary fix — it’s the first product to utilize biomimetics to reconnect keratin chains once broken by bleach, colour, and chemical services, resulting in soft, smooth, strong hair with bounce that feels like new. The more damaged the hair, the more dramatic the results.
This is BIOMIMETIC HAIRSCIENCE — and it heals hair in just 4 minutes.
a radically different approach
The K18PEPTIDETM works at the innermost layers of the hair fiber to reconnect broken polypeptide chains, restoring hair strength and elasticity.
